DREWSKIIThe four blocks
Every converting landing page is four blocks stacked in order: the headline promise, the proof row, the offer detail, the next step. Write those four before any design exists. If the words do not sell, no layout will.
The blocks also define the sections: first screen = headline + next step, proof row = logos and numbers, offer = what and how much, the ask again at the bottom.
The headline formula
Subject + outcome + timebound. "Brand and homepage for founders, live in 14 days" is a full sentence that sets the entire page. Cut adjectives, keep the numbers.
Then the proof block answers "why you": counts (100+ brand systems), clients (names, not "trusted by startups"), and one concrete process detail that only a practitioner would write.
The next step
One action per page. A booking link, an email, a checkout, not all three. Secondary links go to the footer, never compete on the first screen.
State the step as an action. On this site the audit is $27 at ratemybrand.pro, then email the result and your URL. Specific beats polite.
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